We help businesses get AI doing real work  ·  Read our letter ↗
origin story

The best AI in the world will not use itself.

01

Everybody had bought it. Nobody was using it.

Every business we sat in had paid for the licences and sat through the demos. Not one of them had anything running that the company actually depended on. The technology was ready. The people to make it work in a real business were not.

02

The good firms will never call them back.

The people who are genuinely good at this work for the biggest companies in the world. A four million pound accountancy practice or a family manufacturer has exactly the same jobs worth automating, and nobody who will take the work.

03

So we built it for everyone else.

The same way of working, one size down. Sit with the team, build things people actually use, prove it with their own numbers, and still be there in a year. In the UK, for businesses that would never get a call back from anyone else.

04

And we put it all in one place.

Software handed over in a folder gets forgotten. Things that live where the team already works get used, and things that get used keep paying you back. That is why we are a firm and a product at the same time, and why your team can keep adding to it after we have gone.

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